June 19, 2016 NYC ad campaign: needles ain’t needless
A Chickenpox outbreak among Hasidic children of Williamsburg had the NYC Department of Health launch an ad campaign in Yiddish newspapers to promote timely vaccination.
Another NYC ad, by the Department of Emergency Management, promotes readiness in the event of a hurricane.
Too bad the ad uses a Yiddish word for hurricane (הוראגאנען) that readers won’t understand, as contemporary Hasidic Yiddish uses the loanword “hurricane”.
#KnowYourZone indeed
Related:
Anatomy of the Hasidic Yiddish newspaper
Measles, anti-vaxxers, and the Hasidic community
The evil-eye and lead poisoning
Street poster: A kosher vaccine?