NYC Ad Campaign: Needles ain’t Needless

A Chikenpox outbreak among Hasidic children of Williamsburg had the NYC Department of Health launch an ad campaign in Yiddish newspapers to promote timely vaccination.

​Another NYC ad, by the Department of Emergency Management, promotes readiness in the event of a hurricane.

​Too bad the ad uses a Yiddish word for hurricane (הוראגאנען) that readers won’t understand, as contemporary Hasidic Yiddish uses the loanword “hurricane”.

#KnowYourZone indeed

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