NYC ad campaign: needles ain’t needless

NYC ad campaign: needles ain’t needless

A Chickenpox outbreak among Hasidic children of Williamsburg had the NYC Department of Health launch an ad campaign in Yiddish newspapers to promote timely vaccination.

​Another NYC ad, by the Department of Emergency Management, promotes readiness in the event of a hurricane.

​Too bad the ad uses a Yiddish word for hurricane (הוראגאנען) that readers won’t understand, as contemporary Hasidic Yiddish uses the loanword “hurricane”.

#KnowYourZone indeed


Anatomy of the Hasidic Yiddish newspaper

Measles, anti-vaxxers, and the Hasidic community

The evil-eye and lead poisoning

Street poster: A kosher vaccine?

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